<aside> 👋 Hi and welcome! This playbook will help you to successfully run through the BUL Framework.

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Introduction

👤 Who is this for?

Any startup or company, B2B or B2C, who wants to:

• Test a new business idea
• Plan a niche go-to-market strategy
• Find Product-Market Fit

🛠️ What’s needed for this workshop?

• An engaged team (ideally 3-5 people), you can also invite mentors, consultants or clients
• Miro or paper, post-its and pens

🎯 What are the goals of this framework?

Using an agile, fast and low-cost approach to:

• Uncover best matches between Unique Value Propositions and Market Segments
• Understand acquisition channels and their costs
• Validate revenue and scalability potential
• Decide where to deploy your energy and resources

Step-by-Step Guide

Workshop:

Getting Started [5min]

Unique Value Proposition Exercise [20min]

Market Segments Exercise [20min]

Decide Experiments [45min]

Running the experiments: